About AAA

My goal is to immerse people in my world, to make them see things in different ways and to bridge the gap between art and fashion. I’m fascinated by the way a shoe can alter a person’s behaviour: how a woman stands, how she walks and behaves…

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Product Story – Metanoia

Metanoia: a journey of the mind and heart, a transformation of how one perceives themselves. To me, the Dots Dash muse is a woman open to and empowered by change. She is in control of her life, directing its path, moving forward.

As I designed the shoe, I imagined a woman rushing through a busy metropolis with grace and poise, despite being hurried. I’ve always been fascinated by how the slightest of alterations can transform a woman; a readjusted hairpin, a flick of fresh mascara, hair let down to relax with friends, or tied up to lead an important meeting. The performance aspect of fashion never ceases to amaze me.

In my opinion, footwear is storytelling, each design another chapter in my tale. I was attracted to the Dots Dash project because they shared this belief, in fashion as art, each sole telling a different story, each heel demanding space in our crowded narrative.

With my designs, I aim to surprise, to challenge both wearer and viewer. One of the great things about working with Dots Dash was the ability to challenge myself. As a known designer of sky high heels, it was a huge challenge to work on flats. But as I aim to transform a woman’s perception of herself, I must continue to challenge my own preconceptions of who I am, and what I am capable of.

(*Visuals from Talent’s mood-board)

The woman in my shoe is the embodiment of poise and sophistication. She is a fairytale rebel, her own saviour, source of strength and courage.The woman in Amber Ambrose Auréle leaves a trail of admiration in her wake. She leads by example with every step.